Simon Cowell is currently making the most expensive game show in television history, Red or Black, and Jackpotjoy has signed a deal with ITV studios to launch a series of pay-to-play games based on the primetime show.
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The £15 million programme will be aired this autumn and the show will give contestants the chance to win an incredible £1 million live on TV.
Players can become a millionaire by simply choosing red or black on a giant roulette wheel and with the show inspired by stories of Ashley Revell famously betting his entire life savings of $135,000 at a Las Vegas casino on 'red', Cowell admits that the show could be his biggest gamble yet.
Cowell said: 'This show is not about talent or skill it is just down to luck. This has never been done before. It is big event TV.
'Every single night for a week viewers will see someone at a giant wheel, risking their luck to win a million. You have to do it - there is no way of opting out.
'It's monstrous the size of this show. It's one of the biggest things I have done.'
have signed a completely exclusive deal to develop an online version of the game and players can expect to find out more on Jackpotjoy.com and on on-air promotions.