NetPlay TV has finalised a two-year television distribution deal with STV Group that will see its key challengejackpot programme broadcast six nights week to viewers in Scotland.
STV is Scotland's largest commercial broadcaster, reaching over four million viewers a month, and the initial programmes are to be supported by additional television, web, cinema and press advertising.
"I am extremely pleased to have entered into this two-year deal with STV," said Martin Higginson, Chief Executive Officer for NetPlay TV.
"As a result, we will be able to offer a much improved service offering, a wider range of games and jackpots.
"Furthermore, by adding more broadcast channels to this service, we are able to improve the quality of the television show, further differentiating ourselves as the leading interactive television gaming company."
challengejackpot is also broadcast live on Virgin 1 and Bravo 2 every night of the week and allows viewers to place real cash bets on a live roulette wheel.
'The recent OFCOM ruling in Marallowed us to explore new revenue generating options," said David Archer, Managing Director for STV Ventures.
"We moved quickly to take advantage of this in Marby launching an exciting new interactive television casino product on STV in conjunction with NetPlay TV. NetPlay TV was able to provide us with a fully regulated service and, following a successful trial, we are delighted to agree a new two-year deal with them."
This deal follows an agreement signed in Marwith Channel Five that has seen supercasino broadcast throughout the UK.